1. What are Cookies and Tracking Technologies?

This Cookie Policy explains what cookies are and the types of cookies and other similar technologies (like pixels, tags, and tracking URLs) used by Elate Agency ("we," "us," or "our") on our website, in our emails, and in our interactive content.

Cookies are small text files placed on your computer or device by a website. They are widely used to make websites work more efficiently, as well as to provide information to the site's owners.

2. Your Consent and How We Use Cookies

We use cookies to enhance your experience and support our extensive marketing activities. Under the GDPR and ePrivacy regulations, we must obtain your explicit consent before setting any cookies that are not strictly necessary for the website's function.

Consent Mechanism:

When you first visit our site, a Consent Management Platform (CMP) (a cookie banner) will appear. You will have the options to Accept All, Reject All, or Manage Preferences.

Prior Blocking:

We ensure that all non-essential marketing and analytics cookies (listed below) are blocked from setting on your device until you give us your affirmative consent via the CMP.

Withdrawal:

You can change or withdraw your consent at any time by clicking the "Manage Cookie Preferences" link, usually located in the footer of our website.

3. The Cookies We Use

We categorise the cookies we use to allow you to manage your preferences effectively:

Category	Purpose	Necessity for Website
A. Strictly Necessary	These cookies are essential for you to browse the website and use its features, such as accessing secure areas, remembering items in a shopping cart, or retaining your cookie consent status.	Always On / Required
B. Analytics / Performance	These cookies collect information about how visitors use a website, such as which pages are visited most frequently. This data is aggregated and anonymous, helping us improve how our website works.	Requires Consent
C. Marketing / Targeting	These cookies are used to deliver more relevant advertising to you and track the performance of our advertising campaigns (Remarketing) on external platforms.	Requires Consent

4. Specific Third-Party Tracking Technologies

The following table details the specific third-party technologies we use to support our marketing, remarketing, and lead generation campaigns. These cookies fall under the Analytics and Marketing/Targeting categories and require your consent.

Platform	Purpose & Activity	Specific Technology Used	Typical Retention Period
Meta (Facebook/Instagram)	Remarketing, Custom Audiences, and Conversion Tracking. Tracks user activity across our site (e.g., video views, form fills, interactive tool usage) to serve targeted ads on Meta properties and measure ad effectiveness.	Meta Pixel (and associated cookies, e.g., _fbp, _fbc)	Up to 90 days
Google (Ads & Analytics)	Analytics and Advertising. Used for Google Analytics (site performance, content traffic) and Google Ads (conversion tracking, remarketing on the Google Display Network).	Google Analytics Tracking Code (e.g., _ga, _gid), Google Ads/AdSense cookies	Varies; typically 2 years for Analytics, 90 days for Ads
LinkedIn	B2B Marketing and Conversion Tracking. Tracks users from LinkedIn ads to our site to measure ROI and create retargeting segments based on professional interest.	LinkedIn Insight Tag	Varies; up to 12 months
Reddit	Ad Tracking and Engagement. Used to track users who engage with our content or ads on Reddit, allowing us to retarget them and optimize campaign delivery.	Reddit Pixel	Varies; up to 90 days
LeadConnector CRM	Lead Capture and Session Management. Used within embedded forms and interactive tools to tie session activity back to a specific lead record in our CRM system.	LeadConnector Tracking Cookies (often first-party cookies set by our domain)	Varies; typically up to 30 days

5. Managing Your Cookie Preferences

You have complete control over the cookies used on this site.

Via the Consent Banner:

Click the "Manage Cookie Preferences" link (typically located in the footer or within the banner itself) to adjust your consent for Analytics and Marketing cookies.

Browser Settings:

Most web browsers allow you to control which cookies you accept. You can set your browser to warn you before accepting cookies or refuse all cookies. Please note that disabling all cookies may cause some parts of our website to function improperly.

Opt-Out Tools:

You can opt out of interest-based advertising from many third-party ad networks through services like:

• Your Online Choices (EU):
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• Digital Advertising Alliance (US):

6. Changes to this Policy

We reserve the right to update this policy periodically to reflect changes in our use of cookies or changes in applicable laws and regulations. We encourage you to review this policy whenever you access our website.

7. Contact Us