FI_marketing
Marketing

Get traffic flowing with website promotion

The web is a crowded place. So it's essential you market your new or updated ecommerce website so potential ecommerce customers can find it. We do this using a variety of techniques. Here’s how.

Project Planning
PPC

Paid ads are a fast way to get drive more traffic to your site and boost sales whether that’s through Google, Bing, Facebook, Instagram, Snapchat or Twitter.

We build creative and engaging ad copy around particular keywords or phrases which drive high quality traffic to specific landing pages on your site. We research the keywords, manage bidding, review underperforming or costly keywords, and refine your landing pages. We constantly review your PPC campaign to ensure you’re getting the most bang for your buck.

SEO

Ever look past page two on Google? Nope. Us neither. Page one on Google (and Bing) is where it’s at, so we make it our business to get your website there.

We do this through a range of ongoing search engine optimisation (SEO) tactics, such as using appropriate keywords throughout your copy as part of an on-page optimisation strategy. Or natural link generation as part of an off-page optimisation strategy.

Product reviews

Hands up who checks the customer reviews before buying anything online. We all do, right?

Product reviews are a super powerful tool. And, like it or not, visitors take more notice of what their peers say about your product then what you say about your product. Which is why we include a product review capability on all ecommerce sites. Not only do product reviews turn browsers into buyers, fresh keyword-rich reviews are good for SEO too.

Content Collection
CRO

Marketing helps people find your online store. But you need turn those visitors into buyers and subscribers once they get there.

Conversion rate optimisation (CRO) is the process of improving your website structure and content to boost conversions, increase revenue, lower acquisition costs, and obtain greater value from your customers. And we do this all over your site including the home page, product pages, landing pages and blogs. It could be something like improving page-load times or incentivising your customer to take action through money back guarantees or peer reviews. Or even something as simple as redesigning and relocating the Buy Now button to make it easier for your visitors to purchase.

Email

Done right, email is still one of the most effective marketing gizmos on the planet.

We use visually exciting designs, engaging and useful content, and powerful calls to action, which all help communicate your message, build loyalty and trust, and raise brand awareness with your target audience.

Influencer Marketing

Partnering with social media influencers on platforms like Instagram, YouTube, Snapchat and Facebook is a sure-fire way to build credibility and enjoy a greater audience reach.

We only work with genuine influencers who work hard to create original engaging content around your product, which they share with their followers. The result? More traffic to your site and a boost for sales.

Get in touch with us

Talk to us about our services for merchants

WHAT WE DO

Looking for more?

Integration

Integrating third party apps for a seamless experience.

strategy

Gathering insights about your customers’ shopping habits.

hosting

Providing top notch hosting services that look after your site.

Quote Marks